• Tech

    Reporting Dashboards in UGC Platforms: Measuring the Direct Impact on ROI

    For years, UGC has been measured with soft metrics. Views.Likes.Shares.Comments.Engagement rate. Nice numbers. Impressive charts. But here’s the uncomfortable question modern growth teams are asking: How does UGC actually impact revenue? Not vibes.Not awareness.Not “social proof value.” Revenue. As UGC platforms mature, reporting dashboards are becoming more than creative analytics…